Channel Buzz
The Progressive Channels Association of Information Technology (PCAIT) set a new benchmark for industry engagement with its first-ever Partners’ Choice Awards Musical Night, hosted at the serene Taj Damdama Resort on July 19. Combining business networking, celebration, and recognition, the event marked a unique moment for India’s IT ecosystem, bringing together over 100 PCAIT members—including system integrators, OEMs, distributors, Make in India partners, and ISV partners—alongside their families.
The evening was graced by Ms. Yogita Singh, Vice President, Delhi BJP, and Chairman, Central Zone, MCD, as Guest of Honor, whose presence highlighted the importance of the event for industry leaders.
The day unfolded with networking sessions, icebreakers, and team-building activities, followed by “Soulful Strings,” a live music hour, and a high-energy band performance that had attendees celebrating well into the night. PCAIT member Ranjan Chopra (Team Computers) captivated the audience with a special saxophone performance. Guests also enjoyed gourmet cuisine, cocktails, and candid conversations, creating valuable business connections.
The evening was graced by Ms. Yogita Singh, Vice President, Delhi BJP, and Chairman, Central Zone, MCD, as Guest of Honor, whose presence highlighted the importance of the event for industry leaders.
The day unfolded with networking sessions, icebreakers, and team-building activities, followed by “Soulful Strings,” a live music hour, and a high-energy band performance that had attendees celebrating well into the night. PCAIT member Ranjan Chopra (Team Computers) captivated the audience with a special saxophone performance. Guests also enjoyed gourmet cuisine, cocktails, and candid conversations, creating valuable business connections.

The highlight of the evening was the inaugural Partners’ Choice Awards, celebrating excellence across 19 categories, with winners chosen through votes from PCAIT members. Leading brands like Hewlett Packard, SentinelOne, Quick Heal, Zoho, TP-Link, Cisco, Dell, Canon, and Veeam were among the honorees, recognized for their exceptional product quality, support, and contribution to the IT channel community.
“The PCAIT Members’ Musical Night wasn’t just a celebration—it was a platform to strengthen collaboration and recognize industry excellence. By combining recognition, relaxation, and relationship-building, we’re forging a future of shared success and trust,” said PCAIT President Alok Gupta.

With rejuvenating surroundings, engaging performances, and authentic industry dialogue, PCAIT’s first musical night has set the stage for future gatherings focused on collaboration, innovation, and growth for India’s IT community.
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