Acer as a brand is cognizant of its partners’ needs 

By VARINDIA - 2021-12-03

Acer as a brand is cognizant of its partners’ needs 

Sanjeev Mehtani  
Country Manager- Sales, Acer India

 

“Channel Partners play a critical role in any organisation’s go-to-market strategy. They represent the company to the customers and help create a positive image and build market share. 

 

Channel Strategies & Programs for Acer Partners

 

As a completely channel-driven company, we at Acer believe in collective growth, wherein we lay a lot of emphasis on partner success and their advancement. We create programs and skilling modules to invest in their learning and progression. 

 

Our channel partners are our eyes and ears to the ever-changing market, and they constantly empower us with actionable insights to constantly enhance our offerings. Our Channel Programs enable and empower channel Partner and their team so that company’s products and vision is represented well to the customer.

 

To succeed as a brand, we must be cognizant of our partner’ needs at all times. Few factors that we need to keep in mind are good rebates and incentives, account management, front-end discounts, regular training, service support, easy partner on-boarding processes, providing the right sales and marketing materials, progress reports, among others. In addition to these, we also tailor our programs for specific regions based on demand and the growth potential of those markets. We aim to design our partner programs in such a way that enables sustainable growth both in terms of revenue and market share, thereby creating a win-win proposition for both.

 

At Acer, our commitment to partners is stronger than ever before. Challenging times like these, warrant innovative technological solutions that redefine business models in the new normal. 

 

To further grow our partner network, we have developed policies that leverage the strength of our partners and allow them to sell from the entire gamut of products in Acer India portfolio. Our mantra is to work with our channel partners, up-skill them, and empower them in building a sustainable and profitable business. Our strategy is to empower our partners by offering industry-relevant solutions that they can effectively leverage and ensure continued success.”


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