Acer maintains an open-door policy with its partners

Sanjeev Mehtani
Chief Sales Officer - Acer India

Acer’s open-door policy encourages partners to reach out with any questions or concerns, fostering a collaborative environment. By emphasizing transparency and clarity, Acer ensures that its partnerships remain strong, productive, and focused on mutual success.

A partner program is vital for driving business growth and ensuring long-term success. By forging strategic alliances, organizations can expand into new markets, extend their reach, and provide more comprehensive solutions to their customers. These programs strengthen distribution channels, improve customer accessibility, and leverage the unique skills and local expertise of partners. Such collaborations accelerate growth and foster innovation through shared knowledge and resources. A well-structured partner program builds loyalty, enhances brand visibility, and creates a mutually beneficial ecosystem that empowers the organization and its partners to thrive.
“At Acer, our partner program is founded on these values, equipping our partners with the tools and support they need to fuel joint success and deliver exceptional customer experiences,” says Sanjeev Mehtani, Chief Sales Officer, Acer India. “We prioritize clear and transparent communication with our partners to build trust and align on shared goals. To achieve this, we establish regular communication channels, including scheduled meetings, training sessions, and performance reviews, where we openly discuss expectations and provide feedback.”
Acer equips its partners with detailed guidelines, performance metrics, and a clear roadmap for success, ensuring they fully understand their responsibilities. Additionally, the company’s open-door policy encourages partners to reach out with any questions or concerns, fostering a collaborative environment. By emphasizing transparency and clarity, Acer ensures that its partnerships remain strong, productive, and focused on mutual success.

INCENTIVE & REWARD POLICY
Acer’s incentive and reward policy are designed to recognize and motivate its partners for their dedication and achievements. It offers a range of incentives linked to sales performance, market development, and overall contributions to its collective growth.
“The goal is to create a win-win partnership where our partners feel valued and encouraged, driving their success in parallel with the growth of our business,” cites Sanjeev.  
When it comes to measuring the success of its partner programs, Acer does this through a combination of quantitative and qualitative metrics that reflect both business growth and partner engagement. The key performance indicators include sales performance, market share expansion, and customer acquisition, which help assess the direct impact of its partnerships on revenue growth.
Additionally, Acer tracks partner satisfaction through feedback and engagement levels, ensuring they are well-supported and motivated to meet mutual goals. It also evaluates the effectiveness of training programs, marketing initiatives, and product adoption rates within the partner network. By analyzing these metrics, Acer can continuously improve its partner programs.