Acer promotes strong relationships with partners through joint GTM efforts

Sanjeev Mehtani  
Chief Sales Officer, Acer India

"At Acer, we are committed to empowering our channel partners to thrive in the evolving digital landscape. We provide extensive training and upskilling programs to ensure our partners are equipped to navigate new technologies like AI and cloud computing. Additionally, we collaborate closely with them to promote sustainable practices, offering eco-friendly products that align with global environmental goals. Through co-marketing initiatives and joint go-to-market strategies, we foster strong relationships and ensure our partners are integral to our growth. Together, we are driving innovation and delivering exceptional value to customers. We have enabled our Partners Digitally on different platforms and we promote their digital eco system to generate inquiries for them. Our go-to-market policy for 2024-25 focuses on expanding our market presence while driving localized innovation. We are committed to offering products that cater to the unique needs of Indian consumers, emphasizing sustainability and AI-driven technologies. A key part of our strategy involves expanding our reach into Tier 2 and 3 cities to make technology more accessible.”