Adobe building an AI model by buying videos for $3 per minute

Adobe is procuring videos to build its artificial intelligence text-to-video generator, trying to catch up to competitors after OpenAI demonstrated a similar technology.

It is reported that the company wrote that the software company is offering its network of photographers and artists $120 to submit videos of people engaged in everyday actions. The goal is to source assets for artificial intelligence training.

For quite some time Adobe aims to add generative AI features to its product line which includes Photoshop and Illustrator. Adobe has also come up with tools that use text to produce images and illustrations that have been used billions of times so far.

has said it is working on video-generation technology, with plans to discuss more about it later this year.

Adobe is looking for over 100 short clips of people who are engaged in actions and showing emotions as well as simple anatomy shots of feet, hands or eyes. The company is also looking for videos of people “interacting with objects” such as smartphones or fitness equipment. It cautions against providing copyrighted material, nudity or other “offensive content”.

Pay for the submission works out, on average, to about US$2.62 per minute of submitted video, although it could be as much as about US$7.25 per minute.