Adobe has organized Summit 2017 with 12,000 attendees. It has announced Experience Cloud to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, Adobe’s underlying, cross-cloud architecture that unifies content and data. The company has also announced new developer tools and partner integrations as well as new intelligence features for enterprises powered by Adobe Sensei.
Adobe has introduced new enhancements to its Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data. The key updates include new Sensei capabilities for enterprise customers as well as new tools and partner integrations available through Adobe I/O, Adobe’s cross-cloud developer portal. In addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others announced new Adobe Experience Cloud integrations, now available on Adobe Exchange.
Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, offers customers a unified AI and machine learning framework as well as intelligent services. Adobe has released new Sensei capabilities for the enterprise, including Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis.
Adobe and Microsoft have announced availability of their first set of joint solutions designed to help enterprises transform their customer experiences. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud. In addition, the companies have announced that they are collaborating on the first open industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.
At “Summit Sneaks”, Adobe will preview unannounced technology in areas, including AI, VR and IoT. Sneaks offer the audience an unprecedented – and entertaining – look into the future, showing brands how they can reimagine their current customer experiences and business processes. Hosted by SNL’s Kate McKinnon, attendees will get a sneak peek at the latest innovation coming out of Adobe’s R&D teams. Sneaks is a perennial highlight of Summit and audience favourites often become part of future product offerings.
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