Breaking News

Adobe has expanded its Firefly family

by VARINDIA 2024-10-15

Enhancements to Firefly models include 4x faster image generation and new capabilities integrated into Photoshop, Illustrator, Adobe Express and now Premiere Pro.

Adobe MAX has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models and significant momentum in Firefly’s adoption by leading brands and enterprises. The Firefly Video Model, now in limited public beta, is the first publicly available video model designed to be commercially safe.

“The usage of Firefly within our creative applications has seen massive adoption, and it’s been inspiring to see how the creative community has used it to push the boundaries of what’s possible. We’re thrilled to bring creative professionals even more tools for ideation and creation, all designed to be commercially safe,” said Ely Greenfield, Chief Technology Officer, Digital Media, Adobe.

The Firefly Video Model (beta) extends Adobe’s family of generative AI models, which already includes an Image Model, Vector Model and Design Model, making Firefly the most comprehensive model offering for creative teams. It is available today through a limited public beta to garner initial feedback from a small group of creative professionals, which will be used to continue to refine and improve the model.

Within one year of being launched, Firefly was brought into Photoshop, Express, Illustrator, Substance 3D and more, while supporting various workflows in Creative Cloud applications. Firefly also supports text prompts in over 100 languages and enables users around the world to create stunning content that is designed to be safe for commercial use.

New Firefly offerings in Creative Cloud available today include, Generative Extend (beta) for perfectly timed video edits, Text to Video G Image to Video (beta) for improved user controls and stunning video clips, Firefly Image 3 enhancements for faster generations, Generative Workspace (beta) in Photoshop and Firefly Vector Model (beta) Advancements in Illustrator. Adobe has also previewed Project Concept, a new capability for multiplayer, collaborative, creative concept development bringing the ability to remix images in real time so creative professionals can concept live in a single canvas.

Since founding the Content Authenticity Initiative in 2019, Adobe has championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content, now supported by over 3,700 members. Content Credentials, which act like a “nutrition label” for digital content to show how it was created and edited, are applied to select Firefly-powered features across Creative Cloud to indicate the use of generative AI. The Firefly Video Model in limited public beta is available on firefly.adobe.com.