Adobe rolls out web app for creator protection and attribution

Amidst the growing user fears about generative AI usage, Adobe has come up with a new free web app called Adobe Content Authenticity, which is designed to help creators protect and receive attribution for their work with Content Credentials. The Content Credentials are like a “nutrition label” for digital content, serving as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited.

Since founding the Content Authenticity Initiative in 2019, the American computer software company based in San Jose (California) has championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content, now supported by over 3,700 members. As concerns over misinformation and AI-generated deepfakes have grown, Content Credentials have become a valuable tool for publishers, allowing them to provide key information about digital content to help consumers assess its trustworthiness.

With the web app, Adobe said that it’s unlocking the full potential of Content Credentials, helping creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for everyone.

Adobe further asserted that it’s dedicated to responsibly developing tools that empower creators to express themselves and tell their stories while helping address their concerns. A new Adobe study on creator perspectives on generative AI shows that amid rising concerns over unauthorized sharing of their work or misattribution, 91% of creators are seeking a reliable method to attach attribution to their work. Additionally, more than half (56%) of creators said they are worried about their content being used to train generative AI models without their consent.

Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe, said, “Adobe Content Authenticity is a powerful new web application that helps creators protect and get recognition for their work. By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity.”

The Adobe Content Authenticity web app was developed in close collaboration with creators, incorporating their feedback at every stage, through one-on-one listening sessions, group discussions, user experience testing and more, to ensure it is truly built by and for creators, the company said.

Adobe said that Content Credentials are already supported in popular Adobe Creative Cloud apps that creators use today to unleash their creativity, including Photoshop, Lightroom and Firefly. The web app will integrate with these Creative Cloud apps and others, serving as a centralized hub for managing Content Credentials preferences.

A free, public beta of the Adobe Content Authenticity web app will be available in Q1 2025. A free beta of the Content Authenticity extension for Google Chrome is available starting October 8. Adobe will also preview the web app at Adobe MAX, the world’s largest creativity event, running from October 14 – 16 in Miami Beach.