Metaverse is an evolution to the internet and is expanding rapidly, major businesses and brands are picking up the tools needed to fill the virtual void and deliver immersive online experiences. Adobe, known for its photo- and video-editing software, released a metaverse playbook and announced partnerships with Coca Cola, NASCAR, Epic Games and NVIDIA on a range of metaverse-related projects.
The company says, hundreds of brands are already using its existing 3D tools to create interactive content, adding that demand for tools used to create photorealistic replicas of their products grew 100% from a year ago. Metaverse-based digital twins are just now being looked at by commercial and technical industries, as well as B2C and B2B. This is because the metaverse is just now being looked at for its potential applications. The one thing they all have in common is the need for the creation of digital twins for all the goods that the brand is representing.
With the much-scouted technology called digital twin, which is a digital representation of real-world entities — an object, system or process — that is synchronized with the real world. With sensors that relay information and two-way Internet of Things object connections, this technology can synchronize the digital environment with the physical world and vice versa. It has the potential to deliver new and exciting virtual worlds, the metaverse also has tremendous uses in generating precise replicas of the real world.
There are plenty of technologies like Conversational AI, XR, VR, digital humans, synthetic media that have grown before the metaverse but seem poised to work well within it. Metaverse is a logical next step to what comes after the smartphone and the Internet as we know them now.
NVIDIA OMNIVERSE is ready to connect and create Virtual World. Omniverse revolutionizes the way we create and develop as individuals and work together as teams, bringing more creative possibilities and efficiency to 3D creators, developers and enterprises. The metaverse will be a new channel for brands — a potentially huge and profitable channel that will take dedication to enter and a clear strategy to thrive within. Brands can start thinking now about their customer experiences within the metaverse. While the metaverse is struggling to bring virtual worlds and experiences beyond what we can imagine, it will also have many uses in creating exact replications of reality.
At the same time, Petaverse is getting ready to target the gaming and NFT segment, by built around AI, XR and NFT technologies. Petaverse is an interoperable data solution for creating infinite virtual companions to be by your side, across the metaverse. Soon it is going to target to help people to adopt their first digital pets and take them into the first of many experiences they will be able to have with virtual companions.
Tech companies of all shapes and sizes, from Facebook to Microsoft and even Tinder, have over the past few weeks announced their plans towards building a metaverse, which many believe will succeed the Internet in the coming decade. Now the question is who will own Metaverse? Like nobody owns the internet, metaverse is also not owned by anyone.
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