Appboxo collects $1.1 million to build a mini-app ecosystem
The Singapore-based company Appboxo aims to take ahead the mobile app industry scale, its platform and further develop its proprietary technology with this round of funding. The startup counts Booking.com, Klook, Zalora, and multiple other global companies as their partners.
Appboxo in 2019 was established by founders Kaniyet Rayev (CEO) and Nursultan Keneshbekov (CTO) through the Antler Singapore program.
“Appboxo is in a unique position to revolutionise the mobile app space via its platform. India is the second country in the world widely adopting miniapps as a new digital channel after China. PhonePe, Paytm and Google Pay all launched their own miniapp platforms and show good results in terms of miniapp engagement and adoption. Our vision is to democratise this space and enable any app in India to become a super app and offer multiple services via our platform. We are excited to continue growing our platform with new partners across industries,” explains Kaniyet.
According to Appboxo’s CEO Kaniyet, regional market companies such as Indonesia might miss out on opportunities for integrative technology such as Mini Programs (lightweight applications running within host apps), which was pioneered by WeChat and later picked up by other giants such as Alipay, Baidu, and Bytedance. Appboxo platform fills this gap in the market and is suited to meet the growing trend and demand for facilitating the integration of third party services within apps.
Appboxo has also partnered with major enterprise partners such as banks, telcos and mobile wallets to turn their apps into super apps.
Appboxo plans to use raised funds to scale its platform and further develop its proprietary technology. Appboxo further plans to add new miniapps in travel, ecommerce, finance and lifestyle industries to cover more use cases for integrations by super apps.
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