Apple may launch a high-end iPhone "Ultra" by 2024 alongside the iPhone 16 lineup. According to Apple tracker Mark Gurman, the company’s plan to differentiate the Pro and Pro Max has arisen speculation of launching a high-end brand -- the Ultra. Though Gurman is unclear how the top-of-the-line model will differ, it will most likely include additional camera improvements, a faster chip, and possibly an even larger display.
There also may be more future-forward features, such as finally dropping the charging port, he added. Meanwhile, Apple will reportedly launch a new 'Apple Watch Ultra' with a larger 2.1-inch display next year. The new wearable is expected to become the first Apple Watch with over a 50mm case size. The new Ultra is also likely to feature microLED display technology, which will offer higher brightness, decreased power consumption and improved contrast ratio as compared to the current models with OLED displays.
During the earnings call, Tim Cook claimed that consumers of Apple are willing to pay more for the best of the best iPhone. The new iPhone model would increase the average selling price of the iPhone further.
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