"As-a-Service consumption is now table stakes"

Ramanujam Komanduri, Country Manager, India, Pure Storage

"As-a-Service consumption is now table stakes and enterprise customers are demanding more. In 2021, it will become clear that as-a-service models have to re-justify their value every single day, because it is so easy to sign up for a service and then discontinue it in favour of a different one if it doesn’t meet your needs. This means that customer service needs to formally extend beyond the point of purchase and become a more holistic customer experience. The next year will bring greater clarity around the differences between “products on subscription” (i.e. lease) offerings and true “as-a-Service” solutions, which are about buying an outcome (i.e. Service Level Agreements) and having a third-party deliver it.

Containers and Kubernetes are the one-two punch of enterprise efficiency – reinventing how we build and run applications. In 2021, look for containers and Kubernetes to remain central to enterprises launching and expanding their long-planned digital transformation projects. In fact, containers will be so mainstream that it will not be the technology that is interesting any more but instead the new applications and digital touchpoints that CIOs will be talking about. While distributed/edge cloud architectures are still largely in the planning and testing phase, 2021 will be a foundational year for this emerging and vital cloud model - driven by the rapid expansion in 5G and IoT-connected devices, sharp increases in edge-created data sources and Kubernetes as the standard for microservices application orchestration.”