Beetel focuses on helping its partners gain more market share

Sanjeev Chhabra
MD & CEO Beetel Teletech

“Through partner enablement programmes, we ensure that our partners have a clear and transparent understanding of our product offerings and help address complex customer challenges. We provide our partners with 360-degree support in all aspects, from pre-sales and post-sales to POCs.” 

Beetel’s key focus is to drive partner enablement for its channel and vendor networks and engage with them through different initiatives. It considers its partners as one of its biggest strengths. Beetel has more than 1500 channel partners, present in 400+cities in India, and is slowly growing its footprint in international markets with 19 cities already being serviced. The key here is to equip its partners with a better understanding of the new age solutions to pitch to the end clients and customers and service their needs.

Beetel keeps upskilling its partner base to help them win orders and act as consultants to the partners rather than just a distributor partner for them. Beetel, as an organization, is focused on helping its vendor partners to gain more market share and growing the percentage of business with the vendor partner keeping mutual growth in mind. It keeps on exploring, introducing, and adding new products and solutions to its existing partnerships to address market needs and drive collective advancement for its partner base.

Beetel, in the last year, has conducted more than 500 trainings & webinars along with 450+ certifications and 20 offline events for its partners across India.

Beetel constantly invests and collaborates with its partners to provide them with different incremental resources and benefits. It aims to strengthen its partner base by helping them provide new solutions, implementing them, and managing their customer base. Beetel designs its partnership models keeping the following elements in mind -

•    Partner first and customer first approach
•    Strict corporate governance and auditory compliance for our partners
•    Transparent and fair pricing and margin structure 
•    Through automation initiative, Beetel enables its partners with real time invoicing, receipt of material or payment and timely reminders
•    24x7 customer care center
•    Transparent Information on stock/inventory shared with partners ensuring an availability to promise.