BenQ introduces SW240 monitor for professional photographers
BenQ has announced the new SW240 as the latest addition to the SW PhotoVue family. The new SW240 is a 24-inch 1080p 10-bit IPS display that will sit below the 27-inch QHD SW2700PT, the 27-inch UHD SW271, and the 32-inch UHD SW320, and like the rest of the lineup, is designed with photo editors in mind.
The SW240 boasts 99% AdobeRGB coverage, 95% DCI-P3, a 14-bit 3D Look Up Table (LUT), hardware calibration, an “advanced black and white” mode, and a colour mode hotkey for switching between AdobeRGB, sRGB, and DCI-P3 while editing.
Rajeev Singh, Managing Director, BenQ India, says, “Fulfilling the demands and specific requirements of photography professionals and enthusiasts, we are ecstatic to offer a complete family of professional photography monitors to suit every level, from the new value-priced 24.1" SW240 up to our 32" display monitors. BenQ PhotoVue monitor SW240, builds upon the success of its award-winning predecessor SW2700PT and sets a new benchmark for wide colour gamut monitors, taking image quality to the next level. With this new monitor, we want to make professional tools accessible to everyone, whether you’re just starting out or you’re a pro upgrading an old monitor, without the hefty price tag of similar professional monitors.”
Engineered with all the advantages of a high-end professional monitor, the debut of the BenQ SW240 24.1″ monitor is a photographer’s dream. The 10-bit display shows more than 1 billion colours and allows users to enjoy the smoothest colour gradations of even the most detailed images. Its 14-bit 3D Look Up Table (LUT) improves RGB colour blending accuracy, resulting in impeccable colour reproduction, and having Delta E≤2 in both Adobe RGB and sRGB colour spaces gives users the truest and most representative view of the original image.
Featuring BenQ’s AQCOLOR technology, the SW240 provides out-of-the-box, factory-calibrated colour accuracy with industry-standard colour space to bring brilliant colours to life. The 99% Adobe RGB colour space offers a greater range of colour reproduction for shades of blue and green, resulting in a more realistic colour representation for outdoor and nature photography.
The SW240 hardware calibration adjusts the monitor’s image processing chip rather than the graphics card output. As a result, users are never fooled by what they’re seeing on screen and can trust that images will stay consistent with their original copies. BenQ’s SW240 features edge-to-edge ultra-slim bezels, meaning that if users want to set up a dual-monitor workspace, they can. The monitor also features a new OSD hotkey (Colour Mode HotKey) to switch between three preset colour modes without having to press other OSD buttons.
What’s more, BenQ’s Palette Master Element software allows users to easily tune and maintain the colour performance of the monitor at its most optimal state.
Engineered with BenQ’s exclusive Eye-Care technology, every PhotoVue Series monitor reduces eye fatigue for user comfort, enhanced productivity and workplace safety during extended use.
The SW240 will be available from August with a perfect price point for amateur photographers looking to perfect the colour in their workflow. The SW240 PhotoVue Photographer’s monitor will be available at Amazon and all the leading professional photography retail outlets for the price of Rs.39,000.
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