Betul invests in Sanovi Technology

To expand the sales presence of DRM product in the market and increase its R&D activities, Sanovi Technologies India has received investments from Betul Oil Group.

Betul Oil Group will invest up to US$5 million on expanding market reach for Sanovi and furthering R&D in Sanovi products. Sanovi is looking to extend its market leadership in India and expand its presence in the Middle East and APAC region. Betul sees this as a strategic investment and their entry into the software sector.

Shreans Daga, Managing Director, Betul Oil, said, "Disaster Recovery is a hot area and the addressable market size is large. We have known Chandra and other key team members for quite a few years now and are impressed with their knowledge of the market and in how far they have grown the business. Sanovi's product is running at several marquee customers across India and Middle East. We believe this is a huge opportunity for us. This investment helps us enter into the attractive software product business."

Chandra Sekhar Pulamarasetti, one of the founders of Sanovi Technologies, said that the disaster recovery operations are very complex and completely manual today with no visibility into SLA compliance.  With increasing threats globally, organizations are actively looking to deploy resilient DR programs. Sanovi solutions have significantly simplified DR operations for customers.