BharatPe customers can now order food via its app

 

BharatPe has announced integration with ONDC (Open Network for Digital Commerce). This would enable the BharatPe customers to order and get their food delivered via its app. This eliminates the need of having multiple apps on a user’s smartphone, thereby ensuring a more seamless customer experience. This is the first integration that the BharatPe has announced post the launch of consumer payments last month. This feature will be enabled for 15 million BharatPe customers.

Customers will now have seamless access to over 1.4 lakh restaurants across 400+ cities listed on the ONDC Network through the BharatPe app. Users can browse an extensive selection of local restaurants and cuisines, from well-known chains to hidden gems. The app features an intuitive, user-friendly interface, ensuring a smooth ordering experience. Additionally, customers can track their orders in real-time, from preparation to delivery. The BharatPe app will also provide personalized food recommendations based on user preferences and past orders.

Commenting on this, Mr. Nalin Negi, CEO, BharatPe, said, “In August end, we rebranded postpe app to BharatPe with the objective of providing a unified platform and an enhanced experience to both merchants and consumers. With the recent launch of UPI TPAP, we aim to further drive the adoption of digital payments by enabling millions across the length and breadth of Bharat to make seamless and secure UPI transactions. We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app."

 

The company also shared that the integration will help around 15 Mn of its customers by eliminating the need to keep multiple apps on their phones.

 

"This also resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach new and a larger set of consumers and grow their business. I would like to thank ONDC for having us onboard and enabling the merchants of Bharat. We stay committed to adding new verticals and exploring synergies to offer best-in-class experience to our users,” added Nalin Negi.

Mr. Thampy Koshy, MD & CEO, ONDC, said, “Integrating food ordering into BharatPe’s app redefines convenience for consumers while opening new growth avenues for local food businesses. This move exemplifies our vision of a more inclusive digital economy, where small businesses can thrive without traditional barriers. We aim to continuously simplify and expand digital commerce to benefit both merchants and consumers, driving a seamless, accessible experience for all.”