bOAt leads the Indian Wearable Market in 2022

As per the latest report by the International Data Corporation (IDC), the Indian wearable market has seen a year-on-year (YoY) growth of 66% in the first half of 2022. boAt led the overall wearable market with a market share of 34.3%, followed by Noise (11.5%), OnePlus (8.7%), Fire Boltt (6.8%), and Realme (4.6%) as the top five contenders.

As for the watch segment, Noise made its way to the first position with a market share of 28.5%. The second position was taken by Fire Boltt with a 24.8% share, while boAt stood in the third spot with a share of 19.7%. The fourth and the fifth positions were taken by Samsung (3%) and Titan (2.6%), respectively.

Hearables accounted for 72.6% of the overall wearables category, with TWS taking up half of the share and seeing growth of 187.4% YoY. boAt led this segment with a market share of 42.8%, followed by Noise in the second position (8%), Boult Audio in the third place (6.1%), Mivi in the fourth spot (5.4%), and OnePlus in the fifth position (4.5%).

IDC’s Associate Vice President, Devices Research, Navkendar Singh, stated, “Demand for wearables has moved beyond urban centers by appealing to the aspirational consumers in smaller cities and towns. This has been driven by marketing and pricing efforts by key brands and supported by aggressive e-tailer sales events since the overall category remains online heavy. IDC forecasts record shipments of more than 90 million in 2022.”