"Brightcove at the forefront of digital transformation provides power of video to explore"

Subhashish Gupta, Managing Director, Sales, (India/SAARC), Brightcove

Digital transformation impact on customer experience

“As the digital world is constantly expanding and innovating, consumers across the world are keeping pace with all these changes. So, for a business to thrive and remain relevant with customers, it has to embrace a digital transformation. Brightcove has been at the forefront of this digital transformation, and is focused on leveraging the power of video to help big brands do big things.

While companies have been using video for many years, the pandemic has forced many to intensify their efforts to remain connected with consumers and employees. Of course, face-to-face communication can never be replaced, but video has proved to be absolutely essential in maintaining that human connection.

“According to the recent Q2 2020 Brightcove Global Video Index, consumers spent 152% more time watching retail video on smartphone devices and 1060% more time on connected TVs. Plus, enterprise video views saw a 93% increase year over year on all devices. The results are clear: As consumers spend more time engaging with brands across all devices than ever before, a shift to a video-first strategy is the way forward for retailers and enterprises”.

Different ways of seamlessly delivering data & insight

“The work-from-home mandates have led to a continuing rise in video communication.

Organizations must innovate with ways to ensure employee efficiency, along with integrating video in their business continuity plans for external and internal communications.

To help companies securely manage business communications, Brightcove offers a business continuity suite of solutions to support communication across the enterprise.

Our industry-leading video technology enables our customers to virtually perform vital business operations, ensures business continuity for organisations, and maintains competitiveness when staff, suppliers, and consumers have minimal in-person interaction.

One major digital advantage that organisations are discovering is the use of virtual events. Brightcove delivers a profound, immersive virtual events experience with the ability to capitalise on ROI, scalability, flexibility, and networking capabilities. Our video technology is helping organisations to create video that opens hearts and change minds while delivering a story that will inspire and inform audiences across the world”.

Preparing to get into the phase of next normal

“Even as India embraces a new kind of normal post-lockdown, we expect organisations to adopt a pandemic-proof approach to their interactions with customers, partners, vendors, and employees. Organisations are likely to adopt a hybrid model when it comes to in-person events. Consumers will want to choose from, or even demand, both in-person and online choices, so we will see a hybrid model for events moving forward. 

Whether it's engaging a distributed workforce, boosting employee morale, training recruits, or driving sales amid brick-and-mortar closures, Brightcove’s expertise and innovation will be in full force as it helps organisations realize their true video potential”.