Canon launches its futuristic Image Square 4.0 in Kolkata

Canon India has launched its innovative and futuristic Image Square 4.0 store in Kolkata, West Bengal. The brand-new Image Square 4.0 store seeks to provide customers with engaging experiences and serve as a one stop solution for all types of photography and videography needs.

Adopting a well-crafted and curated approach based on changing consumer needs and industry trends, the store will showcase Canon’s complete line up strategy and offer exclusive technical support for professional photographers. Making the new store accessible for all service needs, the new version stores will also have service collection and CPS registration desks to meet all consumer needs. As the photography and videography canvas continues to evolve, there is a need to cater to emerging new segments. In an endeavour to cater to all these growing genres, the new store will be equipped with four interactive zones, specially designed to allow customers to gain comprehensive knowledge of genre specific photographic needs.

The four zones that will be a part of the stores are Wedding, Wildlife, Vlogging and the Family zone, enabling the customers to simply walk into these zones and seek an understanding on the specialized solutions, by engaging in roundtable discussions with a highly trained technical staff.

This is East India’s first 4.0 version store making it the most unique one yet that weaves together technology, lifestyle and innovation. This is the third Image Square 4.0 store in India while the other two stores are located in Mumbai and Jaipur. In an attempt to delight its customers in full swing by providing the best imaging solutions, Canon aims to launch 50+ such stores in the next five years. With this launch, Canon continues to strengthen its regional presence and have touchpoints across the country.

Commenting on the launch, Manabu Yamazaki, President and CEO of Canon India said, “Keeping customers at the core of our brand strategy, we at Canon India are focused on penetrating across the length and breadth of the Indian market by addressing their diverse imaging needs. Through our Image Square stores, it has been our constant endeavour to bring alive the experience of the latest imaging technology and products for customers. Undeniably, the people of Kolkata have a special appreciation for art and culture, as the city remains one of the strongest hubs for Canon’s camera business. Hence, we are excited to elevate this customer experience by introducing the latest 4.0 interactive version of our Image Square in Kolkata, along with fostering the love for cameras. With such state-of-the-art stores, we are hopeful that our rapidly growing retail footprint will prove a strong foundation to redefine imaging technology and customer services in the market.”

C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business, Canon India added, “We are proud to have witnessed a positive response from customers to our previous Image Square stores in Kolkata, as they found the stores helpful to experience and gain in-depth product knowledge, making informed purchase decisions. Taking the next step in our retail journey, we are delighted to expand our Image Square Version 4.0 to the City of Joy- Kolkata, after its successful launch in Mumbai and Jaipur. Through our innovative new imaging destination, we aim to offer professional and semi-professional photographers an immersive experience of Canon’s exhaustive new range of imaging solutions and nurture the existing love for the photographic arts in the city. We are confident that these stores will also motivate budding photography enthusiasts to realise how to take their art to the next level with the best suited imaging companion.”

An interesting addition to these stores is the introduction of third-party essentials such as memory cards, lights, tripods, bags, gimbles, etc. Providing a comprehensive perspective on imaging, Image Square 4.0 stores will showcase the full range of Canon products ranging from DSLRs, mirrorless cameras, film cameras, EF and RF series lenses, digital cameras and photo printers.

To make the shopping experience seamless, EMI financing options will also be available at the Image Square 4.0 store. In addition, the store complies with the COVID-19 protocols established by various authorities to offer customers a safe and healthy shopping experience through a fully vaccinated workforce.