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Canvera launches its #yougraphy range photo printing products



To give photography lovers the option of turning magnificent photos into prints with really cool products and accessories, Canvera has launched its #yougraphy range. The range was launched at an experiential playground with bloggers and media. The event, held in association with HP (Technology Partner), engaged with popular bloggers, media persons and social influencers.

A place full of photos printed on fine art canvases, framed posters and prints hung up on ethnic jute ropes with metal clips, and the option of ordering all of this on an easy online platform with just a few clicks. Canvera announced a unique code and asked bloggers and media to browse and order #yougraphy products like prints, posters, canvases, photobooks and sharebooks through their website. The attendees also witnessed a live demo of the unveiling and usage of products and a selfie booth was set up, where the guests clicked pictures in interesting themes and backgrounds.

Canvera has deployed HP's state-of-the-art Indigo Digital Press technology that has revolutionized the Indian photo book industry by surpassing the conventional technologies on double side printing, variety, speed, quality and cost. The non-tearable and weather/waterproof printing provides the consumers the much-needed longevity of their memories. After all, memories should last for generations.

Ranjit Yadav, Managing Director, Canvera, says, "The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone's memory card. Yougraphy has some exciting and quirky collections of offerings that are sure to beautify your home or workplace. With the launch of Yougraphy, we aim to directly connect with consumers. The brand new collection will not only help people preserve their special moments, but make them last forever."

Puneet Chadha, Director - Marketing, Graphics Solutions Business, Asia-Pacific Japan, HP Inc., said, "HP strives for consumer satisfaction by providing them with something more than just a product. We are happy to join hands with Canvera for the launch of Yougraphy which provides customers unique options to preserve their memories. HP's printing solutions have evolved to meet the needs of modern-day printing environments and with our Indigo Digital Press we have taken innovation and quality to the next level."

Through the Yougraphy range, one can browse through multiple options as per their need and choose from different types of sizes, paper quality and patterns. Canvera is the only brand that offers photo prints in three categories; square, landscape and portrait and in three sizes. Customers can choose from glossy, matte or velvet finishes. Print your photos and turn them into fine art canvases, either rolled or mounted. You can also convert your photos or original designs into bright posters that come in two variants - framed and rolled. Canvera also offers Youbooks that come in three categories and in hard and soft cover types. The price of the photo prints starts from Rs.10, while the price of accessories starts from Rs.250.The price of other products on Yougraphy ranges from Rs.120 to Rs.7,000. All the products are manufactured in Canvera's in-house production facility in Bengaluru.