CBF-VII: A Runaway Success

Rajesh  Goenka
Vice President - Sales & Marketing 
Rashi Peripherals Pvt Ltd

With more than two decades in existence, Rashi Peripherals has built up a formidable reputation as a leading IT distribution company in India. VARINDIA speaks to Rajesh Goenka, Vice President, Sales and Marketing, Rashi Peripherals Pvt. Ltd., for more insights into the company's growing business.

With a 23-year old history, Rashi Peripherals is certainly an established name in the country's IT distribution landscape. The company has been partners of many IT vendors of international repute. Rashi is fortunate to be associated with world-leading brands who also happen to be No 1 in India," says Rajesh. He says, “Rashi is one-stop shop for brand marketing logistics & service across 64 cities in India. Value addition in terms of brand product positioning and PR, last but not the least a profitable and win-win business for all.

The accolades and awards received by this leading distribution house of India bear testimony to a signature of authority, success and sustainable business saga.

In November 2012, Rashi peripherals lunched CBF-VIII - an ambitious programme to reach B, C and D class cities in India with affordable solutions, personal computing and digital technology products. 

CBF- VIII is the eighth of Channel Business Forum, the company’s much awaited annual event for its partners across the country. Rajesh says “CBF has always been a crown jewel for Rashi and we have always strived to perform better and better every year. This event signifies the popularity and loyalty of partners from diverse backgrounds. We hope to make the next CBF bigger and better in every aspect. We at Rashi believe in value addition and this is the best addition to build a partner-distributor relationship”

The eighth edition of Channel Business Forum (CBF-VII) was successfully concluded at Gwalior and Agartala simultaneously on 16th Feb.  This year the Rashi team travelled 2800 km to cover across the country in 41 cities within 76 days. Over 3000+ partners participated in these 41 cities which are unprecedented. 

Tell us something about your recently concluded Channel Business Forum (CBF-VIIi).?

The eighth edition of Channel Business Forum (CBF-VII) was successfully concluded on 16th Feb. This year the Rashi team travelled 2800 km to cover across the country in 41 cities within 76 days. Over 3000+ partners participated in these 41 cities which are un-precedent. 

We are pretty surprised & happy by the huge participation of the channel partners. For your information, Rashi CBF is minimum 2.5 hrs. duration and no drinks are served. This makes us believe that partners are hungry for information and knowledge.

What are your plans regarding moving into new product or service areas?

While we are continuing to strengthen our component and peripherals business we are also improving our business in notebook and tablet categories. Further we are working with several SIs to provide solutions which is a mix of various brands and categories.

How do you see the competitive landscape developing in future? How do you compete against international players? 

The so-called B groups of distributors have their own niche. At rashi we believe in value addition at each level of deliverables so every effort is made to continuously improvise on our marketing, stock & service. Rashi with its 64 branches all online connected through SAP provides real time product availability. Also, our relationship in the market helps us to improvise business.

How do you see the future role of distributors as the market matures and develops and how would you assess the current market conditions in India? 

Distributors will continue to play a very imp role of offering various brands and products into India. In fact, they are the vehicle to make IT product available all over India. However future more and more distributors would focus on the mobility business.

The current IT market has already bottomed out and subject to good budget the business should look upward. However the financial situation of the market is a matter of concern which needs to be monitored continuously.

With the advent of cloud computing, do you think that role of distributors has undergone change.

Cloud computing will open more opportunities for distributors and channel partners to access cloud you ultimately need a desktop or laptops. In fact I see a bigger opportunities for all as cloud computing will help higher data accessibility and penetration.

Why should vendors look to work with Rashi Peripherals? What are the unique selling points and value-adds that set you apart from your competitors? 

One stop shop for brand marketing logistics & service across 64 cities in India. Value addition in terms of brand product positioning and PR, last but not the least a profitable and win-win business for all.

edit@varindia.com