Challenging times like this require innovative and next-gen technological: SANJEEV MEHTANI, Country Manager – Sales, Acer India

SANJEEV MEHTANI
Country Manager - Sales
Acer India

“Even though the E-commerce segment has been coming up aggressively in the recent past, the importance of channel partners has not reduced. Both offline and online shopping are equally crucial for a consumer-facing business. Etailers are also looking to tie up with Physical retail stores which are a testament to our channel approach. It is quintessential that there is an integrated Etail and physical retail. At Acer, we also focus a lot of our efforts around training our channel partners on the latest technologies and solutions. This helps resellers advise solutions that help customers better understanding and enhance profitability. We also have robust channel partner policies which helps our partners to get support and scale their offerings and business. Our channel partners play a crucial rule in taking our brand and product to our end customers.

At Acer, our commitment to partners is stronger than it ever has been. Challenging times like this require innovative and next-gen technological solutions that define newer business models; a new normal. The channel community depends upon interaction, information sharing, discussion, and a host of interactive elements that form their arsenal. To further grow our partnership, we have devised policies that utilize the strength of our partners and enable them to sell from the complete gamut of products which Acer carries in its portfolio in India. Our mantra is to work with our channel partners, train them, and help them create and build sustainable and profitable business models. Our strategy is to empower our partners by offering industry-relevant solutions that partners can effectively leverage in the Indian market.