Channel Partnership remains at the core of the business functions of Axis Communications

Sudhindra Holla, Director, Axis Communications, India & SAARC

“Channel Partnership is at the core of our business functions and through collaboration, we explore new opportunities in the market. As a channel-focused company, we have strengthened the channel partner ecosystem, which has grown to more than 75,000 partners, in 179 countries. Our channel focused programs are designed to help system integrators, value-added resellers (VARs) and installers accelerate their solution sales. We also provide multi-fold benefits to our partners through enhanced margin opportunities, the industry’s most complete and reliable product portfolio, and world-class training and support from Axis.

Our initiatives are built on trust and mutual commitment while accelerating solution sales and providing long term value. With plenty of room for growth and advancement, we support our partners in every step of the way. Partners can also take advantage of project pricing opportunities and discounts on demonstration equipment. Additionally, our training and certification offerings ensure that our channel ecosystem stays current with new practices, tools and technologies.

At Axis Communications, one of the bigger initiatives we have undertaken towards digital adoption is launching digital training for our channel partners. We have streamlined and calendarized the training modules for our specialist partners and distributors. Our team has adapted to communicating similar training digitally by breaking the module into a three-day course.”