Chromebook market declines in Q2

According to a recently released report by the International Data Corporation (IDC), the Chromebook market saw a sharp decline in the second quarter of 2022, while the tablet market remained stagnant.

While the second quarter saw more than 40.5 million tablets being shipped, the market only saw a mere 0.15% growth when compared to last year. Chromebook shipments have slipped, with only 6 million units being shipped in Q2 2022.

According to IDC’s data, Apple remained the market leader followed by Samsung, Amazon.com with Lenovo and Huawei rounding up the rest of the top five. Apple currently has 31 percent market share in this segment.

Anuroopa Nataraj, Senior Research Analyst with IDC’s Mobility and Consumer Device Trackers noted, “There are several factors that are working in favour of tablets: one being the continued demand for tablets as cheaper alternatives to PCs. Also, many top players have been doing a tremendous job with their distribution strategies and have been able to fully supply tablets for several education projects. Also noteworthy is the proliferation of low-cost detachables, especially from new entrants in regions like Asia/Pacific (excluding Japan and China), that are tapping into the demand for devices for education purposes and disrupting the vendor dynamics.”