Cisco to digitize 25 SMBs daily in India

It has been reported that Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital.

India is counted to be home for over 63 million SMBs, where some SMBs are born with technology, a lot of the existing ones have not yet started looking at technology adoption.

Sudhir Nayar, Managing Director, Commercial Sales, Cisco India and SAARC shared his views to address the need. Cisco has announced SMB as a separate vertical globally. Cisco is increasingly focusing on software and services for growth. They have found that the SMBs want simple solutions and therefore the Cloud-based offering from the company has become a hit with them. With these solutions, the SMBs can have the luxury of not setting up the whole digital infrastructure within their premises.

Nayar has also said about Cisco Meraki, which offers Cloud networking services and offers customers complete visibility and control over the entire network over the web. Users can actually monitor everything using the Meraki dashboard, and they can exactly see where the performance is right, where the performance is not right, and they can fine tune deployment sitting in a central console.

About 30 percent of Cisco’s business in India comes from SMBs, which has seen over 20 percent growth in the country. To drive its business in India, Cisco said it collaborates with thousands of its partners in India, while also focusing on different routes to market or building go-to-market strategies.