Aimed at directing bright minds towards not only thinking and strategizing but also in executing their marketing skills in creating a plan for one of 2014’s most exciting consumer product launches in India, CitrusPay has announced undertaking a contest Citrus Strategy Leadership Contest (CSL) named with the student community from IITs, IIMs and ISBs. The challenge posed to all these students was to tackle the menace that is chutta (loose change) and small cash transactions.
The first phase of the competition has just ended. The second phase is now open to all participants across with the grand prize being a trip to Thailand for the winning team and many other daily and weekly rewards for participants.
Satyen Kothari, Chairman/ Founder, Citrus Payment Solutions, said, “Our colleges are a hotbed of ideas and innovation and enthusiasm. This is the best time to be an entrepreneur in India. We want to give this talent an opportunity to explore their skills and creativity for a real-life problem and an innovative solution being developed for that. The results have also been amazing. We have received some great ideas from across colleges. We evaluated all entries on the basis of clarity, feasibility, scalability, and creativity.”
As potential Citrus Strategy Leaders, the contestants were asked to design a marketing plan for the launch of a new Citrus consumer payments service across their campus and extended network.
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