ConsCent raises Rs 13.26 crore

ConsCent, an Indian start-up that provides monetisation diversification technology to power reader revenue funnels for news, OTT, and other content platforms, raised a total of Rs 13.26 crore in a bridge round led by Inflection Point Ventures.

The round also witnessed the participation of early-stage funds like Varanium Capital, RiSo Capital, SucSEED Indovation Fund, Sigurd Ventures, AngelList, PitchRight Ventures, and angels like Quess Corp’s Vijay Sivaram, Droom’s Sandeep Aggarwal, former Rivigo Co-founder Gazal Kalra, among others.

ConsCent will use the funding to build futuristic tech solutions that will help media companies to understand the digital consumer, engage with them in the best way possible, while creating technology solutions allowing media companies to introduce the world’s first intelligent paywall.

ConsCent helps content companies get more paying users and convert them over time into long-term subscribers, and manage their renewals. The ConsCent login system enables users to binge-pay for premium content on all its network partners without having to repeatedly or separately log into them – without losing any data.

Sunny Sen, CEO and Co-founder of ConsCent said, “The financing is a validation of ConsCent's vision to create great monetisation opportunities for media and content companies, and democratise the consumption of premium content through easy one-click payments, better recommendations and intelligent engagement. We see this as a multi-billion opportunity as we pioneer the concept of pay-per-use to subscription, coupled with ML-driven recommendations, and intelligent paywalls and engagement.”

The venture is eyeing to expand its operations beyond India and deepen its penetration into the Indian subcontinent. Sen added, “We are also developing an entirely new AI/ML-based personalisation engine to ensure the highest level of content affinity for each content consumer.”