Covid-19 pandemic led a surge in adoption of cloud, disrupting Indian market

By VARINDIA - 2021-09-02

Covid-19 pandemic led a surge in adoption of cloud, disrupting Indian market

Focused in helping clients to build a solid foundation for data, Druva is disrupting the market with its data protection and management solutions. Druva Cloud Platform is built on AWS and offered as-a-Service; delivering globally accessible, infinitely scalable and completely autonomous enterprise data resiliency. In a chat with VARINDIA, Bakshish Dutta, Country Manager, India & SAARC, Druva opens up about his business experience before and after COVID, future of data centers in India, industry leading ways etc. 

 

Business experience before and during COVID


Crisis brings people together and this pandemic has helped Druva to know the customers and recognize their demands even better. It has become a priority for customers to back up their data as a service. The company has seen more demand and conversations around data protection hence it becomes easier to convince them to adopt the various measures to protect data, since they already understand the benefits of using software as a service.  


Pointing out business experience, Bakshish says, “There are several stages to cloud adoption; foundation, migration, reinvention and optimization, and no matter what stage a business is at, each comes with its own unique needs around security, privacy, and cost to ensure your organization is prepared. Druva is focused on helping clients build a solid foundation for data. Once the foundation is in place it becomes an asset. The questions and challenges our clients face while understanding newly stored data and how to monetize. These areas will become less challenging as people start to better understand the cloud and the more, we help them set that sound foundation early on.”


Future of Data Centers 
Delving deep about the future of data centers in India Bakshish comments, “Data centers are consolidating at a startling rate. While they likely won’t disappear completely and can help meet specific use cases, the overwhelming number of new businesses are not leasing or building traditional data centers. New companies are predominantly cloud based. And meanwhile, existing companies are migrating to the cloud. The business model for new companies’ infrastructure is changing, and companies are realizing they do not need to be in the data center business anymore to successfully run their business. The traditional data centers as we know it are becoming obsolete.”


Adoption of the cloud technology
“The outbreak of the Covid-19 pandemic has led to a surge in businesses adopting cloud as it is a bridge to digitization and getting workforce, distribution, supply chain, etc. online. “In the last several months we have seen years’ worth of digitization take place. A natural affinity to cloud-based solutions is developing as businesses look for technology that can help them scale efficiently, minimally impact employees, improve business resilience and can be deployed easily within today’s restrictive work environment,” says Bakshish.


Leading the industry


Druva enforces data governance and extract more intelligence with search and analytics to unlock the full value of customer’s data. Bakshish perceives, “Druva is the leader in cloud data protection and management; this speaks volume to our organization's role in the industry at large. As a SaaS solution, we are ideally designed to quickly scale for changing organizational needs and with no required hardware or software, businesses can deploy our technology in as little as 15 minutes. Druva’s SaaS platform reduces costs by up to 50% by eliminating hardware and software.”


Use cases of the company’s technology that are complementing the industry at large include
Saas backup and recovery: Druva simplifies SaaS backup and improves data visibility for these critical SaaS applications. 
•    AWS backup and recovery:  Druva reduces data protection complexity and manages backup and recovery requirements for AWS workloads, VMware Cloud on AWS, Oracle and SQL databases, and more.
•    Hybrid backup and recovery: Druva offers data protection-as-a-service that delivers on this promise - protecting workloads wherever they live, reducing costs and complexity, and providing a future-proof architecture. 
•    Ransomware protection: Druva provides comprehensive data protection against ransomware attacks. It’s ransomware response and recovery capabilities empower Security Operations and IT teams to protect, detect, respond and recover faster in case of any external or internal data threats, ransomware, and malware.
•    Compliance monitoring: With Druva, businesses can proactively and automatically monitor data compliance across all workloads, receive and respond to violation alerts, all from a single dashboard. Its compliance monitoring solution provides pre-built, policy templates to monitor and respond to violations of regulations like GDPR, CCPA and HIPAA
•    eDiscovery & legal hold: Druva delivers an eDiscovery solution for end-user devices and SaaS apps. IT admins can locate custodian data, place legal holds, and integrate with leading eDiscovery vendors for processing at half the cost and time with pre-culled data. In-depth analysis ensures that the dataset is correct and complete.


To conclude
In India, Druva has continued to witness rapid cloud adoption and a demand for improved business agility, helping more than 400 companies including Indigo and Adani Wilmar to move away from the investment-heavy and legacy approach to data protection. 
As Bakshish continues, “Druva and Redington are enabling even more Indian businesses to experience the benefits of cloud. Our partnership is focused on empowering channel partners and supporting Indian businesses in their digital transformation journey with market expertise and a leading solution designed to harness the power of the cloud. Channel partners and their customers are benefitting from Druva’s comprehensive workload coverage, ensuring data security, compliance and business continuity as Indian enterprises increasingly shift to the cloud. Leveraging Redington’s presence across India and its more than 500 SaaS channel partners and industry expertise, new and potential customers have expanded access to a wide range of preferred channel partners offering Druva Cloud Platform’s comprehensive cloud data protection solution.”


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