Crayon Software Experts India Assures That Businesses Get the Best Guidance In Their Digital Transformation Journey

In a chat with VARINDIA, Vikas Bhonsle, CEO, Crayon Software Experts India discusses about its digital and cloud transformation journey in India, how COVID is impacting businesses and Crayon dealing with the situation, marketing strategies post pandemic and much more

Tell us about your journey in India as a Digital & Cloud Transformation player?

Digital transformation is our core business. We at Crayon Software Experts India are helping our customers to build the commercial and technical foundation for a successful and secure cloud-first digitized business journey. We are considerably new in the Indian market, which has but only worked to our advantage. Being new to the game, we have understood pretty well that clients today do not simply want great sounding technologies but what they want are the best solutions that will solve their problems quickly and at speed. With that in mind, we had set our goals to help companies move and innovate faster, modernize ageing infrastructure, scale globally, get better insights from their data and restructure organizational models to create better customer experiences.

In the last several years, we have been developing and diversifying our cloud services offerings. We understand the nuances of migrating digital assets to the cloud and the best measures for achieving transformational results. We are helping customers to achieve impressive cost savings, while building scalable infrastructure.

Even though everyone understands the need for digitisation today, yet companies struggle with the implementation, what do you say about that?
It happens because companies are clueless about where to start. In most legacy companies, digitization can be a complete shift to what they have known all their lives. In this situation, companies must invest in a team that is young and is not risk-averse. The attitude must be of a go-getter rather than trying to play safe and not take any risk at all. To take no new step towards digitization is the biggest risk of becoming obsolete in the future.

How is COVID-19 impacting the business? How is Crayon dealing with the situation?
COVID has led to the restructuring of business models, business processes and offerings. It is time for organizations to get innovative but also cost-effective. We at Crayon did experience a loss of speed to our usual momentum. However, being a digital transformation company, it was also the time for us to reach out to our customers and partners with the best possible business solutions. We initiated partner meets, events, industry-led initiatives and our regular activities, whatever we could manage in a strict online mode, to keep the conversation around digital transformation and transition going. I am grateful for the ardent support of our customers, partners and colleagues during this phase. It further strengthened our resolution to be together and not to give up.

How do you think businesses should now approach their marketing strategies post the pandemic? What has been your strategy for the same?

The corporate industry is usually perceived as strictly profit-oriented. However, this is one of the best times for businesses to alter that notion and promote a more human-centric messaging. It should be echoing in their marketing strategies as well. Fortunately, with our Norwegian roots, Crayon Software Experts India is already focused on being people-centric from the very beginning. We focus on taking the right message to our partners and customers, especially during the pandemic. Even though everyone is in the state of urgency to go digital overnight, any digital change and adaptation at any scale will be a huge investment on part of the organization, both financially and resourcefully. We are assuring that businesses get the best guidance throughout this transition.

Our go-to-market-strategies these times had seen many initiatives like Webinars, Virtual Customer Round Table’s, Media Led Initiatives, Virtual Partner Round Tables, Content Curation, Digital Campaigns, Partners CRT’s, PR & Corporate Communication, Promos, Sales Enablement Tools, Crayon Thought Leadership Interviews, JGTM with OEMs, lot of Social Media Marketing, Media Visibility being rolled out.

We now also have a complete revamped global website that reflects minimalism and a simplified user experience, with more clarity to the flow of information shared. 
We were also adjudged as the Leader in the 2021 Gartner Magic Quadrant for Software Asset Management (SAM) Managed Services. It is the second consecutive year that Crayon was a Leader in a Gartner Magic Quadrant SAM report, and the second time, Crayon has occupied two of the Global Leader positions.

What are the major things that companies who are pushing towards digital transformation post-pandemic should know?

Few key aspects are important for organizations to consider while transiting to a digital-only infrastructure. As I mentioned earlier, there will be considerable financial implications to any investment made. There must be a well-laid financial plan in which businesses calculate how much they want to allocate and what they seek from getting digitized. 

This will also help them understand their priorities and what they can hold back on. Abruptly taken decisions must be avoided at all costs. Their plan must take into consideration both their long-term, short-term goals and visions. They must allocate digital transformation funds to react appropriately to changing scenarios. Thus, it is advisable to choose carefully before investing in any of the digital tools.