Cybersecurity must take a proactive approach with AI-powered risk mitigation

RITESH BHATIA
DIRECTOR, V4WEB CYBERSECURITY

“If data breaches are happening due to human errors, organizations have failed to implement even basic security controls. Security should be built into systems, not dependent on user behavior. Administrators must enforce strict security policies, disabling password storage in browsers, implementing MFA, and using password managers. Blaming users is an outdated approach; instead, organizations should ensure phishing-resistant authentication, endpoint security, and automated threat detection. Cybersecurity must be proactive, not reactive, with continuous monitoring and AI-driven risk mitigation.

BALANCING USER PRIVACY WHILE COLLECTING DATA

Data minimization should be the foundation of any data strategy. Companies should only collect what is absolutely necessary and use privacy-preserving techniques such as data masking, anonymization, and synthetic data. For example, to analyze product sales trends, organizations don’t need users’ names, dates
of birth, or genders. Privacy-enhancing technologies (PETs) like differential privacy can enable insights without exposing individual data. Organizations must move away from invasive data collection and prioritize ethical, transparent, and secure data handling practices.

FUTURE OF SHARED RESPONSIBILITY IN DATA PRIVACY

Data privacy requires a holistic shift in mindset—from users who share data to organizations that collect, process, and protect it. In India, where trust and open information-sharing are cultural norms, this transition will take time. As cyber threats rise, businesses must embed privacy into every process, ensure transparency, and empower users with control over their data.”