"Channel partners are integral to Dell Technologies’ overall success to deliver excellent customer experiences. They have always been the driving force behind Dell Technologies’ business growth and we are committed to strengthening this ecosystem. Dell Technologies is committed to enhancing partner experience levels and build services led go-to-market strategies, aided by new incentives and distribution support. We continue to raise the bar on partner experience, offering new digital enhancements like incentive centres, new quoting tools in OSC and APEX. Our brand-new Incentives Center gave our partners an increased visibility and insight across all their program incentives in one centralized location - for Rebates, MDF (Marketing Development Funds), and MyRewards (incentive for partner sales specialists).
We launched our 2022 Dell Technologies Partner Program at the beginning of the year with a renewed focus - Together, We Stop at Nothing. In the span of five years, the Dell Technologies APJ Channel has achieved 70% growth. The program and strategy have been working hard for partners: Rebates payout has grown 80% and earned Marketing Development Funds (MDF) has increased by 95%. With the partner feedback process we have in place, we have found that even our partners view our program as simple, predictable and profitable. We design our rules of engagement (ROE) around deal registration and to govern our internal sales team behavior in a way that promotes customer choice while protecting the integrity of our partner program principles.”
Anil Sethi, Vice President & General Manager, Channels - India, Dell Technologies
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