DigiCert keeps its Channel Strategy flexible by matching Global Goals with Local Needs

Sagar Surangalikar
 Channel Manager South Asia & ASEAN
DigiCert

DigiCert is helping partners build capability and confidence around new technologies through training, technical sessions, and collaboration. The focus is on how digital trust connects with AI, automation, and cloud — empowering partners to deliver secure, future-ready solutions.

DigiCert is a leading global provider of digital trust, enabling individuals and businesses to engage online with the confidence that their footprint in the digital world is secure. DigiCert ONE, the platform for digital trust, provides organizations with centralized visibility and control over a broad range of public and private trust needs, securing websites, enterprise access and communication, software, identity, content and devices. DigiCert pairs its award-winning software with its industry leadership in standards, support and operations, and is the digital trust provider of choice for leading companies around the world.
When it comes to balancing corporate goals with evolving partner needs, it is always about balance. Corporate goals define our direction, but partners make that vision real. In regions like SAARC and ASEAN, every market is different — so flexibility is essential.
At DigiCert, we focus on listening to partners, simplifying engagement, and ensuring our programs drive mutual growth and profitability. Our channel strategy stays agile, aligning global priorities with local realities.

STRENGTHENING TRUST & LEGACY
Trust grows through consistency and transparency. We are investing in clear communication, predictable incentives, and co-selling opportunities. Equally important is partner enablement — through certifications, workshops, and marketing support. When partners see that DigiCert is committed to their long-term success, it naturally strengthens loyalty.
In SAARC and ASEAN, partners are our growth engines. They understand local markets, regulations, and customer needs better than anyone. Their reach across verticals — from BFSI to the public sector — helps us expand faster and deeper. By co-developing solutions and leveraging their expertise, we unlock new opportunities and sustainable revenue streams together.

HELPING PARTNERS EMBRACE NEW TECHNOLOGY
DigiCert is helping partners build capability and confidence around new technologies through training, technical sessions, and collaboration. Our focus is on how digital trust connects with AI, automation, and cloud — empowering partners to deliver secure, future-ready solutions. It’s about preparing them for what’s next.

FUTURE OUTLOOK
The future is about collaboration, not competition. Partners will evolve from resellers to trusted advisors, shaping outcomes for customers. At DigiCert, our upcoming initiatives will bring greater inclusivity across all partner types — from global system integrators and technology alliances to resellers, MSPs, and cloud marketplaces.
The goal is to deliver a unified partner experience that enables collaboration, drives innovation, and simplifies engagement. In the coming year, our focus will be on deepening competencies, fostering agility, and reinforcing trust, ensuring partners remain at the heart of our growth story.