Technomania

"Digital Ecosystems" re-shaping markets and creating "We Economy" - Accenture

by VARINDIA 2015-02-03

Accenture has identified a 180-degree shift to what it calls the “We Economy” that is reshaping markets and changing the way we work and live. According to Accenture Technology Vision 2015, pioneering enterprises are tapping into a broad array of other digital businesses, digital customers and even digital devices at the edge of their networks to create new digital “ecosystems”. These leading companies have already begun using technology to transform themselves into digital businesses and are now focussing on combining their industry expertise with the power of digital to reshape their markets. These businesses see great potential to make a difference – and a profit – by operating as ecosystems, not just as individual corporate entities, and driving the emergence of the “We Economy”. “In last year’s Technology Vision report, we noted how large enterprises were reasserting leadership in their markets by adopting digital to drive their processes more effectively and transform how they go to market, collaborate with partners, engage with customers and manage transactions. Now that digital has become part of the fabric of their operating DNA, they are stretching their boundaries to leverage a broader ecosystem of digital businesses as they shape the next generation of their products, services and business models to effect change on a much broader scale,” said Paul Daugherty, Chief Technology Officer, Accenture. The Accenture Technology Vision 2015 report offers examples of how, in the rapidly-growing Industrial Internet of Things, i.e., the interconnection of embedded computing devices within the existing Internet infrastructure – companies are using digital ecosystems to offer new services, reshape experiences and enter new markets. This is supported by the Accenture survey, which found that 35 per cent of the respondents are already using partner APIs to integrate data and collaborate with business partners, with an additional 38 per cent planning to do so.