Eaton is committed to driving business through partners

Debasish Banerji, Director, Sales and Service, Eaton Electrical Sector, India 

“An Intelligent Power Management company that Eaton is, we have done many activities to enable our channel partners digitally. On the digital solutions front, we launched Brightlayer for the Datacenter suite in 2020 which is Eaton's software application that includes everything from data center infrastructure management (DCIM) with capacity analytics and 3D visualizations to advanced, automatic remediations and cloud-based analytics that help predict power component failure. In 2022 we have added the SmartEdge Enclosure system (Rack + iPDUs + Monitoring software) to our digital solutions basket which has been very well received by the channel community.

We therefore want to empower channel partners around Digital solutions as this is the growth area for us. Eaton has a well-defined customer success strategy where channel partners play the key role of consulting and delivering world-class Eaton products and services to our customers. In 2022 we are launching Eaton’s globally acclaimed Power Advantage Partner Program (PAPP) for not just a single-phase but also our three-phase power partners across India. Further to this, we are expanding our reach with Geo expansion programs to serve our clients with our complete portfolio, including digital solutions, across all locations. Eaton’s fast-paced consistent Q-o-Q growth has come via the growth of our Channel Partners. We have conducted business transparently, introduced new solutions and products to grow channel partner margins.”