E.go and evolv makes rave!

Saumitra Kumar Rai,
National Product Manager - Wipro Clients & Enterprise Mobility,
Wipro Systems & Technology

With products like E.go and Evolv, which verticals are you targeting?

E.go and Evolv brands are sculpted for functionality and design - a range that blends high style with purpose. We are targeting like-minded corporates with both the brands. The products have to be seen to be believed.

Please give us the market these both products are operating?

Products under E.go and Evolv brands compete with the best-in-class in their respective segments. E.go has different models under its umbrella, including Illume, Classic, Sense, Lithium, Lithium Pro and the recently launched ultralight E.go aero. Evolv, which is an ode to design innovation, is the only desktop model. This product with sleek lines and crafted in studios, is good in performance but extremely thrifty on power and space (40% less power - 40% less space). As brands both compete with the best-in-class brands in the market.

Notebook platform standardization has driven down costs which have fed into volumes. A plethora of light yet rich operating systems and supporting apps have ensured the proliferation of myriad mobile devices that have been born out of the notebook DNA. The fusion of design and superior graphics has converted notebooks into powerful entertainment systems, which are portable. Corporate adoption of notebooks is being driven by the need for sales force automation, higher employee productivity, image building and enhanced end-customer experience. We are not only speaking of large corporates but also of mid- and small-sized businesses. Proliferation of notebooks into homes is also a recent Indian phenomenon, creating home and work life balance for young go-getters. 

How are the products doing so far?

The products have received rave reviews from the time of launch. Our products are not only carrying best features but are backed by the nationwide services to reach every nook and corner. We would like to add that Wipro is also the No. 1 Green IT Brand in the country.

Availability of the product across LFR, small retail outlets also has played a key role in faster adoption in India. Wipro has also embarked upon an ambitious distribution strategy that combines the power of LFR and regional retail outlets which help in offering experience zones for customers. We have re-strengthened our channel business model to be able to effectively increase coverage in the market. 

How is the response from your channel community "your feet on street"?

Both the brands have been received very well in the channel community. In the ongoing channel meets across the country where we are reiterating the brand promise and showcasing our products, the channel community has been left in awe. It is a continuously evolving process and we need to constantly innovate and be ahead of the others to create differentiation. That's the brand promise and the team works in that direction.

For more contact: S. Mohini Ratna 
mohini@varindia.com