F5 equips its partners with knowledge to provide value to its customers

Munish Bhasin 
Director- Channels & Alliances - F5 

Maintaining a healthy partner ecosystem has been a crucial goal for F5. Through the partner programs, F5 aims to enter long-term, strategic partnerships. Near term results with a line of sight vision between the partnerships is an apt measurement of the success of a partner program. 

A strong channel ecosystem is the backbone for any B2B business to grow both organically and inorganically. At F5, we prioritize our channel partners and encourage them to provide value through sales and services. A partner program offer expands market reach and customer base access through collaboration with other entities. It's a cost-effective & a highly impactful approach, leveraging partners' resources for efficient marketing and sales. Diversification, innovation, and credibility are fostered by partnering with reputable organizations. Focus on core competencies is maintained while benefiting from partners' specialized expertise. Joint resources, cross-selling opportunities, enhanced customer satisfaction, and retention are some of the additional advantages.  

We strongly believe that spreading knowledge and replicating our skill set within the channel will actually help us to scale. Here at F5, we communicate and impart knowledge and expectations on a continuous basis through training, roadshows, webinars, account as well as geography planning. To ensure that our partners are equipped to provide value to our customers through sales and services, we offer many trainings. 

These trainings are done on a regular basis to ensure that our channel partners are up to date and aware of the expectations of the customers.  

We have partner programs such as F5 Unity+ Programs, Global Systems Integrators Program and Authorized Training Center Program, through which they avail the benefits such as- high margins on F5 solutions and prior access to the F5’s market-leading solutions.  

Maintaining a healthy partner ecosystem has been a crucial goal for F5. Through the partner programs, F5 aims to enter long-term, strategic partnerships. Near term results with a line of sight vision between the partnerships is an apt measurement of the success of a partner program. 

We also, believe in recognizing and rewarding our partners who work with us to drive success through annual awards and recognition. For instance, we have recognized the efforts of amazing partners in India such as CUBIXTech through the Services Partner Award 2022.