Instagram has univeled its 'Instagram Lite' app in India for Android users. Making the announcement at the first “Facebook Fuel For India” virtual event, the photo-sharing app also introduced the second edition of the “Born on Instagram” creator programe.
India is such an important country for us and has been a testing ground for innovation, thanks to the natural creativity and entrepreneurial spirit we see here,” said Vishal Shah, Vice President of Product, Instagram at Facebook.
The test of Instagram Lite and the next edition of ‘Born on Instagram’, we’re aiming to democratise expression and creativity for a greater number of people in India. We’re also hoping to gain valuable insights before a global rollout of Instagram Lite.
This is not the first time Instagram is testing a feature in India before a global rollout. The platform showcased a slew of new features in the past few months that have either debuted in India or India has been one of the first countries to test it. This includes Reels, the Reels tab and Live Rooms.
The revamped app is 2 MB in size and it delivers a "fast, reliable, and responsive" experience of the photo-sharing app, Instagram said. Several features such as Reels, IGTV and Shopping will not be available on the 'Instagram Lite' app.
The app will be available in Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu, the company said. It also announced the second version of “Born on Instagram”, to equip the next generation of content creators with best practices to use the platform and enable them with collaboration and mentorship opportunities.
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