Flipkart Ends ANS, Focuses on Startups

E-commerce giant Flipkart has announced the closure of its subsidiary ANS Commerce, leading to the layoff of its workforce. Acquired in 2022, ANS Commerce specialized in end-to-end e-commerce solutions, including marketing tools, warehousing, and logistics. However, after a strategic review, Flipkart has decided to wind down its operations.

Flipkart has assured that it is committed to supporting affected employees through internal job opportunities, outplacement services, and severance packages. While the exact number of impacted employees remains undisclosed, ANS Commerce had around 600 employees as of FY2022. Flipkart is working to ensure a smooth transition for employees and customers.

As part of its continued focus on innovation, Flipkart Ventures has invested in five startups through the third cohort of its Flipkart Leap Ahead (FLA) accelerator program. The selected startups operate in AI, deep tech, and logistics, aligning with Flipkart’s technological ambitions. Each startup will receive up to USD 500,000 in equity investment, along with mentorship from Flipkart leaders in business, technology, and finance.

Meet the Selected Startups

Xportel – A cross-border e-commerce logistics enabler, facilitating international deliveries to over 150 countries.
Factors.ai – An AI-powered marketing intelligence platform specializing in account-based marketing (ABM) tools.
Expertia.ai – An AI-driven recruitment platform optimizing talent sourcing, assessment, and hiring.
Bharat Krushi Seva – An Agritech startup developing a traceable and ethical value chain for fruits.
Visa2Fly – A travel tech platform simplifying visa applications with end-to-end support.

Since its inception, Flipkart Ventures has invested in over 20 startups across deep tech, fintech, health tech, generative AI, and sustainability. The Flipkart Leap Ahead program aims to empower early-stage startups through funding and mentorship, with a demo day planned to help attract further investments.

While shutting down ANS Commerce signals a strategic shift, Flipkart remains focused on fostering innovationthrough its startup investments. As it navigates these changes, Flipkart continues to support its employees and drive technological advancements within the e-commerce and startup ecosystem.