Customers dissatisfied with last moment cancellation of orders in Big Billion Days

After some iPhone 13 buyers went to Twitter to express their frustration of not receiving their devices after placing online orders on Flipkart, the e-commerce platform said a few orders were cancelled by sellers “due to anomalies”.

Many customers also complained that their refunds were taking a longer time on orders placed during the ongoing “Big Billion Day” sale. Some also tweeted that they received fake handsets although their claims could not be verified.

An affected customer tweeted: “Booked iPhone 13 during theA Big Billion Day Sale & was eagerly waiting for the delivery. The product was cancelled by the seller/Flipkart without any explanation.” Another iPhone 13 buyer tweeted: “This order was shipped yesterday, supposed to be delivered today. Cancelled at the last minute without my consent.”

“As a customer-focused e-commerce marketplace, we encourage sellers to prioritise the customers’ orders and strive to keep them delighted with their service,” a company spokesperson added. Flipkart said that close to “70 per cent of all iPhone orders placed across cities including Guntur, Gorakhpur, and Siliguri have been successfully delivered by the sellers”.