Flipkart to acquire ANS Commerce
2021-12-31
E-commerce major Flipkart is in talks to acquire full-stack E-commerce enabler ANS Commerce in a deal worth Rs 250-300 crore. The deal is likely to be closed in the next few weeks.
The acquisition is expected to offer a new business line for Flipkart and enhance its exposure among emerging and existing D2C brands. ANS Commerce helps brands sell online and offers brand store tech, marketing, management, warehousing and fulfillment.
ANS Commerce works with over 100 brands such as Jack & Jones, Vero Moda, Lakme, etc. The company will be scaling to 150-180 brands by the end of this financial year. The company plans to generate 30% from direct to consumer (D2C) brands, capitalizing on the D2C wave.
ANS Commerce was a part of Flipkart’s accelerator programme Flipkart Leap. ANS Commerce would be the third acquisition for Flipkart in the ongoing fiscal (FY22), if the deal gets approved.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
