GIGABYTE unveils M27QA ICE monitor for gamers in India

GIGABYTE has come up with its new M27QA ICE monitor, a sleek 27-inch display that combines superior performance with a minimal white look. Designed to target the younger, style-savvy demographic, this monitor represents GIGABYTE's commitment to offering high-performance products that meet the aesthetic demands of today’s gamers and content creators.

With the M27QA ICE, GIGABYTE intends to tap into India’s increasing demand for premium, white-themed electronics, especially among the country's rising middle-class gamers. The GIGABYTE M27QA ICE monitor is now available at a price of Rs 29,000.

The M27QA ICE comes with a 2560x1440 QHD resolution on a Super Speed IPS panel that delivers vibrant colours and sharp details, ideal for gaming, productivity, and multimedia use. Featuring a 180Hz refresh rate and a rapid 1ms (MPRT) response time, the monitor ensures fluid visuals and low input lag, a crucial advantage for competitive gamers.

It supports AMD FreeSync, which synchronizes the display with compatible GPUs to eliminate screen tearing, and VESA DisplayHDR400, enhancing image quality with impressive contrast and brightness for immersive gameplay. It also equipped GIGABYTE exclusive popular built-in KVM switch, allowing to control multiple devices via one set of keyboard, video and mouse

To further enhance the user experience, the M27QA ICE includes GIGABYTE’s proprietary classic tactical features, including OSD Sidekick software that allows users to adjust display settings and customize user profiles directly from their keyboard and mouse, and advanced Black Equalizer and Aim Stabilizer that both give users clearer visuals in darker scenes and reducing motion blur during fast action sequences.

GIGABYTE says the display offers 95% DCI-P3 and 130% sRGB colour coverage, delivering precise and vibrant visuals to meet the expectations of gamers and content creators alike.

“With rising demand for aesthetic electronics, especially among younger, style-focused consumers, the Indian market is experiencing a shift toward premium devices that combine functionality with aesthetics,” said Supriya Gawde Mankame, the Assistant General Manager at GIGABYTE India. “The M27QA ICE Monitor reflects this trend, offering top-tier performance in a sleek, minimalist design that complements modern living spaces. By bringing this monitor to India, we’re meeting the needs of consumers who value both advanced technology and personal expression in their electronics, positioning GIGABYTE as a forward-thinking leader in this rapidly evolving market while offering better and comprehensive after-sales service solutions,” she added.

GIGABYTE also launched on-site service for monitors and laptops to complete the customer experience by providing additional convenience and support with its 3H guarantee: High Quality, High Efficiency, and Hassle-free support. Customers can access service directly at their location, minimizing downtime and eliminating the need to transport equipment to service centres. With pickup within 7 days and Pan India coverage, GIGABYTE’s qualified professionals handle on-site assessments and repairs, providing fast, reliable solutions.