Glance launches Glance TV for Interactive Experiences on Smart Android TVs

Glance, the consumer Internet subsidiary of technology company InMobi has launched Glance TV as its latest offering.

Glance TV works as a platform for live and interactive content that will be available for access to users directly from the home screen of their smart TVs. The new platform is aimed to offer off-beat content of 5–20 minutes duration across categories such as sports, entertainment, infotainment, e-sports, current affairs, lifestyle, food, and fitness.

Users on Glance TV can interact with the content creators directly from their television home screens by making comments, reactions, and participating in polls. The new platform also offers experiences in which QR codes are visible on the content through which users can buy tickets for movies and events, shop live, or post their expressions about the content directly on their social media accounts.

Glance has partnered with both content partners as well as TV manufacturers to make its new experience live for users. The company is using its in-house content creators and has tied up with content providers including Docubay, Epic On, and Zee5.

Piyush Shah, Co-Founder of InMobi and President and COO of Glance, said that the purpose of bringing Glance TV is to offer a two-way interactivity on TVs where the user could actually interact with their favourite creator, celebrity, or sports person while they are watching their content. The company conceptualised the plan for Glance TV a year ago and has been working on the platform for the last some months, the executive said.

Once the user scans a QR code on Glance TV using their smartphone to take actions such as buying an item visible on the screen or to participate in a live game, Glance takes them to its proprietary website. Glance TV comes pre-installed on supported TVs. Users can access the content available on the platform directly from the home screen. It currently works on Android based TVs and is planning to make its platform available to run on other operating systems as well.