Global sales of Epson high-capacity ink tank inkjet printers surpass 100 million units

Epson has achieved a significant milestone, with global sales of its high-capacity ink tank inkjet printers surpassing 100 million units. This success reflects the growing demand for more efficient, cost-effective, and environmentally friendly printing solutions, especially among small businesses and home offices.

The first high-capacity ink tank inkjet printer, the Epson EcoTank was launched in October 2010 in Indonesia. Shortly after, in 2011, EcoTank printers were launched in India. Currently, these printers are being sold in about 170 countries and regions. The cumulative global sales of Epson’s high-capacity ink tank printers have now surpassed 100 million units. In India, a total of 7.75 million units have been sold to date.

Epson introduced these high-capacity ink tank printers in 2010 in response to the needs in emerging economies. They were driven by innovation that goes beyond conventional design and sales methods. These printers, which offer a much lower cost per page compared to traditional cartridge-based models, have become popular due to their large ink tanks that reduce the need for frequent replacements, offering convenience and long-term savings for users worldwide.

Yoichi Yamada, Executive Officer and Chief Operating Officer (Office & Home Operations Division), Epson said, “High-capacity ink tank printers are significantly different from conventional cartridge models in terms of design and sales, so we faced many challenges in creating them. However, with the desire to allow customers to print without hesitation, all involved parties came together and decided to launch the product. Now, the values of EcoTank printers – low printing costs, minimal hassle with ink replacement, and low environmental impact – have led to their widespread acceptance around the world for use in everything from business to children’s learning. Going forward, we will continue to pursue and deliver the unique value that only Epson can provide through printing.”

According to Satyajeet Satpathy, Director Sales & Marketing, Epson India, “Epson has been a pioneer and consistent leader in the Inkjet printer market and this achievement is a crucial milestone for us. It testifies to the immense trust consumers have in our EcoTank printers in India and around the world. Our deep understanding of the Indian consumers requirements has led to the immense success of our EcoTank printers in the country, with consumers from the home, office & commercial segments buying into the low cost, high quality, printing promise that we offer.”

The success of Epson’s EcoTank printers is due to widespread customer approval of their features. Customers not only appreciate the lower printing costs and less frequent ink cartridge replacements, but also, with the rise in environmental awareness in recent years, they value the fact that these printers generate less waste and use fewer resources for consumables and other items.