Godrej Security Solutions launches a product range based on the SmartLife concept
Continuing with its trend of introducing Indian innovations created for the global markets, Godrej Security Solutions (GSS) has launched a range of products based on the SmartLife concept in the IT hub. The security solutions provider also announced that their innovations in 2018 will focus on the security of children and senior citizens.
The company announced the launch of Wi-Fi enabled home cameras - EVE Series and video door phone SEE THRU PRO. The Indian innovation EVE, which is a contraction of the product line’s USP ‘Easy Viewing Everywhere’, will be available in the markets with three variants: EVE Mini, EVE Cube and EVE PT. The series is capable of directly streaming live feed of a premise to the smart phones of the home owners, and helps one to watch over their loved ones remotely from anywhere in the world.
In addition, the company also shared details of key innovations under the SmartLife theme that it plans to launch with an India-first strategy in FY2018. These products have been designed based on consumer insights and following a design-led approach, with a view to make the category increasingly relevant, convenient and affordable for consumers specifically in the children and senior citizen category.
Highlighting more details of the strategy, Mehernosh Pithawalla, Vice President and Global Head - Marketing, Sales & Innovation, Godrej Security Solutions Division, Godrej & Boyce Mfg. Co. Ltd., said, “Bengaluru is a mature market with strong understanding and appetite for technology based products since a majority of the working population comprises of young professionals related to the technology affiliated industries. Specifically, for Godrej Security Solutions, Bengaluru has been delivering an annual revenue growth of 18%. With strong affinity towards high-tech solutions, Bengaluru has been one of leading adopters of our home safes like Filo, E-Swipe and Taurus etc. The large population of young professionals prefer security solutions that also offer ease of operations, installation and are state-of-the-art. Thus, we decided to unveil our EVE Home Camera Series, SEE THRU PRO Video Door Phone and a range of products under the SmartLife concept at Bengaluru.”
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