Google India has announced that it is simplifying the policies around gamified loyalty programmes and features in the country that are based on a qualified monetary transaction in the app and offer prizes of cash or other real-world value. The company said that app developers in India are actively building uniquely Indian features and services.
Google India said in a statement, "One example is the use of mini games, quizzes and other gamification techniques to delight users and convert them into loyal customers. These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important. While we do not allow Real Money Gambling apps on the Play Store in India, we remain committed to engaging with industry and government bodies as they deliberate on measures that will best support this industry".
The policy provides updated guidance on the use of features such as a spin-the-wheel experience, a guessing game, or a 1:1 points redemption to drive loyalty.
The update aims to provide more clarity on policy requirements for loyalty programme disclosures and features, and is designed to safeguard users and optimize the developer experience. In addition, the company also launched a web resource called 'How Google Play Works' -- a repository of useful information and best practices to enable developers to continue delivering innovative and secure apps and games to people around the world. It also contains India-specific details on programmes that local developers can leverage to find success and scale.
For users, this site helps to demystify key aspects of the Google Play platform and explains how user security and protection remains at the heart of everything we do.
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