Google to introduce generative AI for its advertising business

Very soon we are going to witness the advertisements we are seeing to be powered by AI. What does it mean? With the help of generative AI tools for Google Ads that will allow advertisers to produce creative campaigns.

Technology can lead to improved conversion rates and more effective marketing strategies, giving businesses a competitive edge in the evolving digital advertising landscape. From Metaverse to ChatGPT, we have all witnessed the power of Artificial Intelligence. From Gaming to Banking to Finance, AI is revolutionising every sector.

AI in marketing and advertising is used to segment customers, message them at optimal times and personalize campaigns. Oftentimes, AI also works to automate these processes to save businesses time and money. These companies use AI to create advertising campaigns and fine-tune marketing strategies.

As per a report, the tech giant is preparing to integrate its generative AI technology, which also powers its Bard chatbot, into the Performance Max programme. Google currently used artificial intelligence in its advertising business to produce simple suggestions that urge people to purchase things.

Advertisers can submit creative content such as images, videos, and text related to a campaign, and AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets, according to the presentation.

By incorporating its most recent generative AI, it will be able to develop considerably more sophisticated ads similar to those created by marketing agencies. Moreover, the report mentioned that, with this technology, advertisers can supply “creative” content such as imagery, video and text relating to a particular campaign.

The company is currently in the early phase of developing a search service that aims to provide a highly personalised experience by anticipating the users’ needs. The company is also developing a suite of new AI features for its existing search engine under the codename “Magi”.

One individual familiar with the presentation commented that the AI is optimized for converting new customers and does not have an understanding of truth.

However, there may also be concerns about the ethical implications of using generative AI in advertising. For example, if the AI creates content that is misleading or manipulative, it could harm consumers and damage the reputation of the advertisers using the technology.