Govt planning to ban Chinese smartphones selling under Rs 12,000
The Indian government is reportedly planning to prevent China-based smartphone players from selling low-end smartphones, less than Rs 12,000, to encourage homegrown brands like Micromax, Lava, Karbonn and others.
The move is said to push Chinese smartphone makers out of the lower segment of the world’s second-biggest mobile market. Companies like Xiaomi and Realme that have captured about 50 percent market share in India in the sub-Rs 12,000 segment, will get impacted if the move comes into effect.
Research Director Tarun Pathak said, “Overall, sub-$150 smartphones contributed to 31 per cent of the total smartphone volumes in India in the June quarter this year, compared to 49 percent in the same quarter in 2018. Chinese brands dominate 75-80 percent of these volumes as Jio PhoneNext has ramped up in the last few quarters. This segment is currently dominated by Realme and Xiaomi with 50 percent share.”
India has already taken a stand against Chinese manufacturers, with recently conducting raids on Chinese smartphone companies like OPPO, Vivo and Xiaomi. The Indian government is looking into cases of alleged tax evasion by these three Chinese mobile companies. OPPO India, Xiaomi India and Vivo India were served notices by the Directorate of Revenue Intelligence (DRI) for duty evasion.
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