Guest Speak of this month : Ganesan Arumugam

Ganesan Arumugam
Director – Partner Channels
VMware India & SAARC

What is your strategy around support?

VMware is a 100% channel partner reliant in India and hence all our strategies are directed at fostering our relationships with our partners to the optimum level. We ensure maximum transparency and trust in vendor-partner relationships and this is something VMware has always consciously strived to develop. 

How do you differentiate your solutions from those of your competitors?

Organizations are turning to cloud computing to improve IT efficiency and business agility. With cloud computing, customers can enable more flexible service delivery and automate core IT processes, including both user and application provisioning and systems management. VMware virtualization solutions accelerate an organization’s transition to the cloud, by abstracting complexity and creating an elastic pool of compute, storage and networking resources. By virtualizing all assets in the IT infrastructure, organizations can create a private cloud that leverages the world’s most trusted virtualization platform, VMware vSphere.

VMware’s pragmatic approach accelerates realized value from cloud computing while reducing perceived risks associated with this transformation. Customers can deploy a VMware virtualized infrastructure to create a private cloud that increases IT agility, while leveraging existing investments and preserving choice. They can also maintain data security, compliance and control, and gain efficiencies in resource utilization and automation without impacting SLAs and existing applications.

How are you empowering the channel partners?

By joining the VMware Partner Network (VPN), our partners benefit from market-leading virtualization and cloud infrastructure solutions, combined with award-winning programs that reward them and help them distinguish their business. Partners gain exclusive access to resources to help drive both license and service businesses, create new opportunities, increase profitability, and close deals faster.

What makes you successful amongst the channel community?

We believe that the advantage our partners have is the relationships that they have been built and nurtured over years with their customers. Technology will continue to evolve, but as long as partners remain focussed on cultivating strong customer relationships, they will continue to see success even with any changes in the technology landscape.