Gulf Oil Lubricants implements Salesforce CRM platform for B2B businesses

Gulf Oil Lubricants India is proud to announce a significant step in its digital transformation journey with Salesforce as its new Customer Relationship Management (CRM) platform for B2B businesses.

Gulf’s decision to on-board Salesforce CRM is aligned with its vision of leveraging cutting-edge technology to enhance customer engagement and operational efficiency. By integrating Salesforce into its business processes, Gulf aims to provide a 360-degree view of customer interactions, ensuring personalized experiences, and tailored marketing messages based on customer preferences and behaviours. It will also enable the Gulf B2B business to grow significantly through better lead management and customer throughput. By enabling advanced analytics and dashboards on this application, decision-making efficiency will significantly increase.

“Customer-centricity is not just a value; it's our guiding principle. This digital transformation initiative with Salesforce enables us to understand and meet the unique needs of our customers better than ever before. Our goal is to foster transparency, efficiency, and collaboration across our operations,” said Mr. Ravi Chawla, MD & CEO - Gulf Oil Lubricants India Ltd. “With Deloitte's expertise in implementation, we are confident in achieving seamless integration and operational excellence.”

"We are thrilled to support Gulf in their digital transformation journey," said Arundhati Bhattacharya, Chairperson & CEO, Salesforce India. "Our CRM platform is designed to help businesses unlock the full potential of their customer data, delivering insights and efficiencies that drive growth. We look forward to seeing Gulf leverage our technology to enhance their B2B operations and customer engagement."