What factors have contributed to the rapid growth of Indias direct-to-consumer (D2C) market, making it an estimated $100 billion opportunity by 2024?
How are traditional retailers in India adapting to the rise of D2C brands and e-commerce platforms, and what strategies are they employing to remain competitive in this rapidly evolving market?
What potential challenges and obstacles could hinder the continued growth and success of Indias D2C sector over the next few years, and what steps can industry players take to address these issues proactively?
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